Our Vision
Our vision is to create a world where the immense contributions of Asian talent in media, arts, and culture are celebrated and recognized globally. We aspire to be the leading platform that nurtures and showcases Asian creatives, fostering an environment where diversity is cherished and every story has the opportunity to be told. Through our efforts, we envision a future where Asian representation is not just a goal but a reality, influencing and enriching cultural landscapes worldwide.
Beyond artistic showcase, we are dedicated to addressing the social aspects of Asian representation. Through publications, panel discussions, podcasts, and documentaries, we explore and highlight the experiences and challenges faced by Asians in media and society. We also aim to conduct rigorous research to assess the actual representation of Asians, using these insights to advocate for informed change and greater inclusion.
Our Mission
Our mission is to celebrate and amplify the rich diversity of Asian talent in media, arts, and culture. We are dedicated to providing a platform for this cause. By fostering a supportive and inclusive community, we aim to break down barriers, challenge stereotypes, and promote greater representation and visibility of Asian people in Belgium (and beyond).
Currently we are focused on:
Being a Point of Contact: We connect Asian artists and creatives with the right organisations, offering guidance and advice when needed. Our aim is to be the go-to platform for individuals and organisations seeking Asian talent for projects or events. Ultimately, we strive to be the central hub for the Asian creative community in Belgium.
Showcasing Talent: Organising events, exhibitions, and performances that highlight the work of Asian creatives.
Dialogue and Awareness: Hosting panel discussions, podcasts and documentaries that highlight the social aspects of Asian representation.
Building Community: Creating a supportive network for Asian artists and creatives, offering opportunities for collaboration, mentorship, and professional growth.
Conducting Research: Undertaking research projects to analyze the representation of Asians in media and society, using data to drive change.
By aligning our efforts with these goals, we strive to create a more inclusive and diverse cultural landscape where Asian voices are heard and celebrated.
Our Founders
We are Joni and Christopher, the duo behind Asian Persuasion. With backgrounds in music, journalism, communications and event planning we are committed to promoting greater representation and visibility of Asian people in the arts and media.
Our goal is to amplify Asian voices in art, media, and society: not as tokens but as full, complex storytellers. We create space for underrepresented talent to be seen, heard and celebrated through performances, panels and community-building initiatives.
Representation matters! And we’re here to push it forward.
Join us on this journey to make a difference.
